It is widely known that a website could cost between $2,000 and $10,000; what needs to be clarified to many small businesses is the elements that go into building a website and its long-term benefits. Several studies have shown many benefits to growing businesses with a website, particularly when you already have a storefront or brick-and-mortar company. The Hartford published an article on the benefits of having a website under its Business Owner’s playbook, stating a list of 10 benefits, including creating an online presence, building trust among the community and clients, and being listed on search engines, which is critical for today’s tech-savvy customers.

So, a website helps you be more visible to your local customers and customers from nearby cities who are looking for specific products online, and when you list your unique – no one has this – products online, they’ll come to you. Your customers, like me, go online when looking for specific products, and when I see a business has it listed, I’ll drive the mileage to get it. This is how many customers think, but no one wants to travel so far, especially if the store around the corner has the items they are looking for. But no one will know unless they find the time to go in, and in today’s busy world, no one has the time.

I will continue this line of thought in my next post.