Granted, business owners are working hard to meet their daily quota. There are bills to be paid, and a website is the least of their priorities until they realize the return on investment could improve their everyday lives. So, you know you need a website, but how do you budget for it? A little planning and the first rule of thumb for businesses these days state that you should allocate 2% to 10% of total revenue for marketing. This includes the cost of your website. First, consider allocating for a startup website. Every month, you will continue to allocate a budget for maintenance, advertising, and additional features. You can grow your online visibility with words that become keywords for search engine optimization.
Even when you haven’t been able to list all your products correctly, you can tell your customers that you have unique items nearby. This can be as simple as serving sandwiches at hours other stores aren’t serving them; when I visit other cities, I search for coffee shops to get a bite, sometimes at odd hours when others focus on selling large meals or fast food, but what would happen if you offered your specialty any time of the day? You will not know until you try it, but the odds are promising.
Perhaps you already have saved some money for that purpose, I can help small businesses get started to grow their revenue with $2,000, even less when you want to start small but steady. I am not a large firm with a lot of overhead; I am also a small, growing business that wants to help other small businesses bridge the gap between brick-and-mortar and the cloud because that’s where the future is, and I can help you get there.
Photo by Andrea P. Coan: https://www.pexels.com/photo/macbook-pro-and-a-cup-of-coffee-on-table-832982/
Small Business Administration Blog. How to get the most from your marketing budget. https://www.sba.gov/blog/how-get-most-your-marketing-budget
Rob Starr. (26 Jul 2023). How much do small businesses spend on advertising? Small Business Trends. https://smallbiztrends.com/2023/07/how-much-do-small-businesses-spend-on-advertising.html