When deciding to build a website, some of the inside-trade skills for web designers include proximity, alignment, repetition, and contrast. By comparing and contrasting websites, clients can get a good idea of what they want for their business’ website. For example, considering proximity refers to the principle that addresses groups of items. If they are related, they should be closer than non-related items. The farther apart the items’ relation, the farther their proximity should be.
The alignment on the home page should be well distributed, with just enough spacing between sections so it does not look too crowded. A picture in the middle with left-aligned services on the left and right-aligned contact information on the right can help the message stand out.
Repetition refers to the same items for each page, particularly the header and footer. This helps viewers always locate menus or pieces of information such as contact numbers or locations. Other elements could be social media icons to allow visitors to jump to social media and see what customers say.
Last but not least, contrast is significant in readability. Dark or black-colored background pages may work well when the font is white or a very light color and large enough to see. It also works great with large vivid-colored pictures. As elegant as these pages are in some cases, many viewers prefer the lighter colors, a simple white background with black or dark font makes reading easier for many viewers.
Photo courtesy of Antoni Shkraba Pexels contributor.