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33 Artificial Intelligence (AI) Applications to Integrate in Websites

Small business owners can improve their efficiency, increase productivity, and stay ahead of the competition by integrating several AI applications that reduce the time spent on administrative tasks, such as content management systems (CMS), customer relations management (CRM) systems, payment processing systems, telephone systems, security, Software as a Service (SaaS), Scheduling and Calendar / Booking applications, and more.

Business AI apps that support growth

As a small business owner you can improve your efficiency, increase productivity, and stay ahead of the competition by integrating in your website  AI apps for business that reduce the time spent on administrative tasks, such content management systems (CMS), customer relations management (CRM) systems, payment processing systems, telephone systems, cyber security, Software as a Service (SaaS), Scheduling and Calendar / Booking applications, payment processing, invoicing, and other enterprise resource planning (ERP) systems.

An ERP system is a business management software that helps integrate, manage, and control different business processes and functionalities to collect, store, organize, and interpret data. They cover innumerable tasks such as accounting, purchases, sales, inventory management, timesheets, scheduling, and more. In terms of the services that can be integrated into a website and use AI automation to help business owners, the top categories include Social Media (SM) Management Tools, Cyber Security, Search Engine Optimization (SEO). Web Traffic Analytics, Customer Chat Apps, and Cloud Storage and Office Support Applications.

Social Media Management Tools

Social Media (SM) continues to be the most useful strategy to “find new clients, drive traffic to your site, and keep in touch with existing customers” (Guinness, 2024). Some popular AI apps for business to manage SM include:

  1. Buffer
  2. Hootsuite
  3. SocialPilot
  4. Loomly
  5. Iconosquare
  6. Sendible. 

Cyber Security Apps

For websites and businesses some of the security aspects to consider are “firewall software, endpoint security, antivirus software, endpoint detection and response (EDR) software, email protection software, or a combination of these” (GetApp, 2024). Highly rated AI apps for business in the cyber security category include: 

  1. Malwarebytes for Business 
  2. ESET Endpoint Security
  3. Cloudflare
  4. Bitdefender GravityZone
  5. Google Cloud
  6. Splunk Enterprise

Search Engine Optimization (SEO)

Indispensable tools that offer “search query analytics, reporting automation, AI-driven content optimization recommendations, and website performance analysis” (GetApp, 2024). Some samples of AI apps for business that work exceedingly well for the SEO in your website include: 

  1. seoClarity for an SEO AI assistant tool
  2. Surfer for AI integration
  3. Semrush for SEO rank tracking
  4. Ahrefs for competitor research
  5. Clearscope for SEO content optimization
  6. BuzzSumo for SEO content ideation 

Web Traffic Analytics

An application that focuses on “collecting and examining data about your website visitors and the actions they take… to improve site traffic, conversion rates and ROI.” (Erin, 2023) must-have for blogs, small businesses, and portfolios, Google Analytics provides insights into website traffic, user behavior, and performance. It helps you make informed decisions and optimize your site. Examples include: 

  1. Google Analytics
  2. Kissmetrics
  3. Adobe Analytics
  4. Hotjar
  5. SimilarWeb
Secured AI Apps for added efficiency and productivity

Live Chat Apps

Directly engage with website visitors using live chat, it’s the perfect support for answering customer queries, providing customer support, and converting leads into customers (Ribi, 2017). Applications include: 
  1. Pure Chat
  2. Tawk.to
  3. Re:amaze
  4. Zendesk Support
  5. LiveAgent

Cloud Storage

The most important feature here should be encryption. AI is really a bonus. Cloud storage with software as a service has turned into an essential to communicate with everyone in the world, sync documents and media, making accessibility from anywhere the top feature as long as you have an internet connection. Many apps are in the market today, the most popular have a good size storage, low prices, the latest security, easy sharing and syncing service from any browser, ability to have multiple people working on one same document at the same time and see the changes take place instantly, and very easy to learn, navigate and use. Examples that include the use of AI apps for business to help you write product descriptions, blog posts, or letters are Google Drive and Microsoft 365, other examples worth mentioning may not include AI because of various reasons, mainly regulatory, but have a good record, see below. 

  1. Google Drive and a Labs extension
  2. OneDrive from Microsoft 365 with Copilot.
  3. Dropbox
  4. Proton
  5. Apple iCloud Drive

The search for apps that small businesses can use that include some form of AI is intense, most will fall in specific categories and trying to keep this post at a reasonable length, the listed apps are only the ones that had the most reviews, which is what we may identify as trustworthy. As we go through the year, there will be more classifications to be reviewed, below is a small summary of what AI told us are some of the most interesting apps for small business owners to invest in, many can be used free of charge with limited features, and some require monthly payments, usually a period of time that is paid upfront. The decision of what to use pretty much rests in the purpose and the strategy of the company when selecting. Here are the popular apps AI told us are worth looking into.

HubSpot

HubSpot offers a suite of tools for marketing, sales, and customer service. From lead generation to email marketing, it’s a comprehensive solution for small businesses.

Salesforce

While primarily known for CRM, Salesforce also offers integration for websites. You can track leads, manage customer interactions, and automate processes.

Gusto

Process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—one integrated platform that automates and simplifies your payroll, benefits, and HR, so you can have the peace of mind you need to do your best work.

Zapier

Zapier connects various apps and automates workflows. You can create “Zaps” to trigger actions between different platforms, such as sending new form submissions to Google Sheets or adding new customers to your email list. It’s versatile and works well for small businesses.

WooCommerce

If you run an e-commerce store, WooCommerce is a powerful plugin for WordPress. It seamlessly integrates with your website, allowing you to manage products, inventory, payments, and shipping.

Shipstation

If you’re running an e-commerce business, Shipstation streamlines order fulfillment, shipping, and tracking. It integrates seamlessly with your website, making shipping logistics efficient.

Eventbrite

If you organize events, Eventbrite’s integration allows you to sell tickets directly from your website. It’s user-friendly and widely used for event management.

Zendesk

For customer support and ticket management, Zendesk is a reliable choice. It integrates seamlessly with your website, allowing you to handle inquiries efficiently.

Upload PDFs

Valuable for blogs, small businesses, and portfolios, this integration lets you share important documents or resources directly on your website. Whether it’s product brochures, case studies, or whitepapers, PDF uploads enhance user experience.

Sources:

Capterra. (nd). Best Artificial Intelligence Software for Small Businesses. Capterra, Artificial Intelligence Software. 

Davis, L. (15 February 2024). 10 AI Tools in 2024. Forbes Advisor, Business. 

Detweiler, G. (10 January 2024). 11 Top AI Tools for Small Businesses in 2024. Nav Blog. 

Dixit, V. and Adya, M. (25 February 2021). 20 Best AI Apps For Businesses To Add To Your Toolkit This Year. Fireflies.ai Blog.

Elliott, J. 21 September 2023). Best Website Builders for Small Businesses of 2024. U. S. News, Business. 

Erin. (12 Sep 2023) 8 Best Tools to Analyse Website Traffic. Matomo, blog. 

Everygirl Editorial. (29 April 2019). Work Smarter: 15 Integrations to Improve Your Website and Business.  Theeverygirl Career & Finance.

GetApp. (2024). Top-rated software of 2024. GetApp, Security Software, Cybersecurity, Buyer’s Guide.

Glide. (11 October 2022). 12 Web App Ideas for Small Businesses. Glide, Operations. 

Guinness, H. (22 Nov 2023).The 6 best social media management tools in 2024. Zapier, Blog. 

Hase, A. (4 August 2023). 50+ Powerful AI Tools For Small Business You Can’t Ignore. Process.st Artificial Intelligence, Small Business.

Muchmore, M. and Duffy, J. (18 Dec 2023). The Best Cloud Storage and File-Sharing Services for 2024. PC  Magazine, Best Products, Systems, Utilities, File Sync & Backup.

Ribi, J. (2 May 2017). Top Ten Must-Have Website Integrations. Pagecloud Product Reviews. 

Smith, A. N., and Main, K. (5 February 2024). 10 Best Website Builders of 2024. Forbes Advisor, Business. 

Strauss, L. (21 August 2023). The best business intelligence (BI) software. Zapier Blog. 

York, A. (13 February 2024). 10 Best AI Tools for Startups & Small Businesses in 2024. ClickUp Software.

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